Flexible and unexpected color combinations inspired by the natural features of the NYBG.
Intimate close-up photography, mixed with expansive landscapes; nature's view of nature.
The grid system reflects elements of the garden itself. Abstract, organic color blocking references the landscape from an aerial view.
Depending on treatment, the graphic elements and photography are layered to create dynamic visuals.
Custom typography incorporates forms found in nature and New Yorck City itself.